Architypes

Rituali performativi presso lo studio di GG-loop.

Comunicato stampa

There is a place, within and around us, where every construction dissolves and only the essential remains. It is the womb, a creative matrix and space of truth, a subtle principle in which form exists before it manifests. A place that precedes name, role, and identity. Here the archetype lives in its purest expression, as a symbolic and ethereal revelation. It is from here that what enters the world as talent, inclination, and authentic gesture begins to emerge. From this threshold the Architypes emerge.
During Fuorisalone 2026, from 21 to 25 April, GG-loop’s studio at Via Santa Marta 14 is transformed into a “pulsating womb”: an environment to cross, inhabit, and listen to, where living presences take shape through ritual performances and sensory activations in which the visitor is not a spectator, but an active part of a transformative process.
The invitation begins from the street. On the balcony, a vegetal eruption curated by Rosalba Piccinni intertwines with the AR installation by Riccardo Mantelli, creating an urban threshold that attracts, disorients, and calls. With Profumoir, the entrance becomes initiation. From the stairs, scent unfolds as a composition of raw materials pure, essential, almost alchemical. The body moves through it guided by memory where fragrance acts directly on emotion and perception.
The space is conceived as an organic carousel inhabited by the Architypes, living presences that embody universal qualities and take shape one after another as manifestations of deeper forces. Each intervention is connected to the four elements, fire, earth, air, and water, and to the twelve zodiac signs, understood as archetypal maps of human experience. This is not representation, but activation. Each ritual invites the recognition and awakening of a specific inner quality, something that already exists in latent form and is simply waiting to emerge.
The sacred geometry, a central element in Garziano’s research, is translated here into an experiential architecture in which the seating-sculpture Vibrio enters as an active presence and relational device. More than a simple design object, Vibrio receives the body and disposes it toward listening, turning the act of sitting into a conscious gesture. The circular arrangement opens a constellation gathered, almost tribal, in which dwelling becomes an occasion for contact with a subtler, perceptive, and symbolic dimension.
Experiences are accessible by reservation, in order to preserve their intimacy.
It is possible to reserve access at gg-loop.com/architypes_2026, choosing the day and the archetype with which to enter into relation.
The journey culminates on 25 April with a day devoted to Ether. The space is progressively stripped of its performative intensity, allowing traces, signs, and memories from the previous days to emerge. On the bookshelf, objects and Taschen volumes accumulate; a sonic narrative diffused through Bang & Olufsen systems moves through the environment. The studio becomes a living archive: what has been activated leaves its mark.

Architypes is an invitation to strip away the superfluous and inhabit one’s own truth. A return to the origin, where everything is already present and only awaits awakening.

PERFORMERS
Giacomo Garziano · The Igniter
Rosalba Piccinni · The Gardener
Eloisa Libera · The Inscriber
Eva Radice Fossati · The Impulse
Riccardo Mantelli · The Navigator
Adriano Sangineto · The Radiant
Valentina Guidi Ottobri · The Dreamer
Jacopo Gonzato · The Weaver
Saeedeh Nickfarjam · The Alchemist
Pierluigi Tancredi · The Mirror
Giulia Soldan · The Measure
Frank Conte · The Listener

CREDITS
CONCEPT & CREATIVE DIRECTION Giacomo Garziano, Cosimo Kosmi Carlucci
CURATION Valentina Guidi Ottobri
SPATIAL DEVELOPMENT GG-loop
BALCONY INSTALLATION Rosalba Piccinni, Riccardo Mantelli
COUTURIER Diliborio
PARTNERS Portal Universalis, Embassy of the Free Mind, Bang & Olufsen, Taschen, Profumoir