Hyperlocal San Siro

Hyperlocal San Siro
In this Feb. 1, 2015 photo, hardcore soccer fans known as Ultras Ahlawy, light flares and cheer during the third anniversary of people who were killed in the 2012 Port Said soccer riot, at Al -Ahly Sporting Club in Cairo, Egypt. On Feb. 1, 2012 over 70 pe

Informazioni Evento

Luogo
VIA DESSIE'
Via Dessiè, Milano, MI, Italia
(Clicca qui per la mappa)
Date
Dal al
Vernissage
02/02/2025
Generi
fotografia, disegno e grafica

Hyperlocal presenta l’ultimo numero della rivista e una mostra all’aperto con oltre 160 manifesti esposti in via Dessiè (Milano), di fronte allo Stadio.

Comunicato stampa

Hyperlocal will unveil the latest magazine issue, an open-air exhibition featuring over 160 posters displayed in via Dessiè (Milan), front of the Stadium, from February 2nd to February 24th.

Hyperlocal San Siro tells the untold story of the symbolic essence of the Stadium: the temple where contemporary heroes take the stage. Here, the most-watched matches of recent history are played, and the most iconic songs are performed in front of tens of thousands of people. This is a place where collective imagination is shaped—spilling beyond the stands and screens, beyond tickets and broadcasts, to decorate bedrooms and pubs like sacred shrines.

Hyperlocal Magazine San Siro captures the intensity of this contemporary arena and its rites of passage and consecration, its competitions, celebrations, and popular tragedies. A “walking magazine” that, through original stories, photographic projects, and extensive research in public and private archives, explores myths and legends—from Bob Marley’s first concert to Vasco Rossi’s tours, from the epic world title boxing match between Duilio Loi and Diego Ortiz to the spectacular opening ceremony of the 1990 FIFA World Cup in Italy. It will recount the Stadium’s significance in the city, from Milanese Confirmations to the monumental construction of the Third Ring, documented in the shots of Vincenzo Castella. It will unveil private collections of memorabilia, football relics, and stories of true fandom stretching thousands of kilometres away, exploring how the aesthetic of Arab Spring in Cairo is tied to the pioneering spectacular strategies of Milan’s Ultra fan groups.

Between heroes and challengers, legendary athletes and pop stars, and the two iconic Milanese football clubs—now embodying a thoroughly modern 24/7 brand concept—San Siro is far more than just a monument. The Stadium reaches, inspires, and shapes the dreams and ambitions of entire generations.

Join us from Sunday February 2nd in via Dessiè (Milan), waiting for the Milan-Inter match, the local “Derby della Madonnina”.