Ventura Lambrate 2014

Quinta Edizione di Ventura Lambrate.

Comunicato stampa

The Milan Design Week is the most important and renowned design event in the world; for more than 50 years, this event has announced the start of the new design year internationally. Every April, the official fair ‘Salone del Mobile’ and all associated events (with the overarching title ‘FuoriSalone’) occupy the center and reach out into the neighbourhoods of Milan, transforming the city into a hub of creativity. Each year, hundreds of thousands of visitors head to Milan to discover the newest designs, to scout fledgling talent, to obtain fruitful inspirations and to do business.

Within this exciting frame, Organisation in Design made the conscious decision to create a new and completely curated exhibition district called Ventura Lambrate. The project started in 2010 and quickly grew to become a cutting-edge design district with internationally acclaimed creatives, never-before-seen niche projects and extraordinary pop-up restaurants. Since 5 years, a selection of international debuting and established designers, academies, institutions, companies and labels have the opportunity to present their creations here, in a coherent design circuit to the large, influential and professional audience of the Milan Design Week.

With every edition Ventura Lambrate is shaped by its continuous focus on the essence of design and on designers’ growing capacity to expand their boundaries to research, self-production, performances and other fields such as health-care and science. Exhibitions coming from all around the globe run through each other at the individual spaces and the clustered theme-furnished locations in and around the streets of ‘Lambrate’, a vibrant transitional area